They matter for many reasons: 1. Your title acts as an advertisement for your post – the handful of words you choose for your post title determines whether it will be read by the vast majority of people who see it. In an age where people are quickly scanning hundreds of posts in RSS feeds, Photo Retouching Service being offered thousands of alternatives when they search Google, and browsing many new posts on social sites like Digg or Delicious, people are increasingly making decisions about the value of messages. and whether they will engage with them based on the titles.
In effect, your headline acts as a mini advertisement for the rest of your post. 2. Titles are important in SEO – the words in your post's title have more power than any other word in your post when it comes to how that post gets indexed by Google and other search engines. If you're looking to rank for a certain keyword, you better find a way to include it in your title. Photo Retouching Service The reason for this is that SE considers titles as indicators of the subject of posts. They also look at "title tags" and the page's permalink structure (the URL) - both of which are usually related to your title.
3. Headlines are a key to viral content – I already mentioned social sites like Digg and Delicious in my first point above. Titles are KEY for these types of sites, not only because they attract people to read your content, but because the title itself may be the only reason some users of these sites upvote your posts. Photo Retouching Service It's really sad, but some users of social bookmarking sites don't visit the sites before voting for them, but instead vote up (or down) posts based on their headlines.