I, who happened to be born in 1995, feel that as an "older generation Z youth", the physical standard of age cannot objectively judge whether a person is really a pure generation Z, especially when judging 95~ 97 years of this age group. As the saying goes, every three years is a generation gap. The Z generation from 1995 to 1997 are basically "social people" who have been severely beaten by society, and there is still a certain difference from the post-98s who are still in the ivory tower of the campus.
Compared with the post-1998 generation, the generation Z in 1995 and 1997, the gradual economic independence guarantees a certain Fax List consumption power, and there is no “free state” of the old and the small, so that they have a higher willingness to consume . However, they are experiencing the "three-year pain" from campus to society, their consumption mentality will be more complicated, and they are more willing to choose brands and products that can solve their self-identity and anxiety about the uncertain future.
Therefore, rather than purely physical age, perhaps social age is more suitable for judging the generation a person is in, and the corresponding real troubles and pains, anxiety and confusion behind it. 02 The X-face identity of Gen Z As the Internet natives of Generation Z, we are a generation that grew up in the ocean of information and technology. Ever since we can remember, we have been faced with the problem of too much information, which is difficult to choose but has to choose. On the surface, there is a lot of information that gives Generation Z more possibilities and versatility, but in fact, it may be that the limited information has turned Generation Z into isolated islands.